Whirr

For Whirr, I crafted a user-friendly product, converting marketing site, and compelling brand centered around the app. I conceptualized and designed the product and identity that blended these elements into a seamless experience with a distinct brand. The primary focus was on creating a brand that resonated authentically with the target audience, effectively addressing their challenges and empowering improved client engagement.

We identified marketing agencies as our target audience, who served as the focal point for the marketing site. I wireframed, wrote, designed, and developed the site with a modern vibrant aesthetic which aimed to captivate not only agencies’ decision-makers but also the end-users engaging with the product.

To craft the web app, I implemented strategic journey mapping and user research to uncover agency pain points. I identified the needs of service-based small businesses since I worked at one of the largest agencies in the state and ran my own freelance design and photography businesses. These experiences made me acutely aware of pain-points.

To streamline development and ensure consistency throughout the app and marketing, I designed a comprehensive component library in Figma. These components served as a valuable reference for an engineer to integrate designs or features into the web application, without the need to have a high-fidelity design. This enabled our distributed team of 2 to work asynchronously, and alleviated blockers. Additionally, I utilized an agile project management framework, efficiently guiding an engineer and orchestrating a cohesive two-person team to meet our objectives.

These contributions resulted in the successful development of a captivating brand, app, marketing site, and the establishment of a lean product team. All achieved within (remarkably) less than a year and a budget of $0.